Five Roses 'Growing Billboard'

Challenge: We had to create and produce a 3-staged outdoor teaser campaign with packaging, growth and a final product.

What we did: We covered the outdoor sight with hessian fabric with the message “What’s growing here?”  To achieve the growth aspect, we placed trees behind the hessian to give the effect of tea growing and finally everything was removed and the various packaging of 5 Roses Tea was displayed on the billboard.

Result: A simple, affordable result made for a happy client. The billboard became an awarded campaign.